Book more trivia shows – Website Advertising
Book more trivia shows – Website Advertising
“Using your website to create extra business and bring in more booking”
Welcome back to the blog! I hope you are having a good week of trivia hosting and have been enjoying the weeks postings so far. Today, I am going to expand on one issues that was briefly mentioned quite some time ago in a longer article entitled How To Book More Trivia Shows. The article looked at several ways in which you could and should be promoting your services to ensure you are getting the most profit and income you can from your trivia business as well, of course, as getting your name out there.
In the modern day and age every good business, no matter what you do, needs a good web site and the same goes for trivia hosts. Take a look at the most successful hosts in your area (which I hope you are amongst, if not you will be soon!) and I bet they have exceptional websites. What is the first thing a customer asks in any market this day and age? Do you have a website?……If you say No it clouds an aurora of suspicion and unprofessionalism. If you say yes and can point them in the direction of a professional website then it will start to win over your customers and this is where I begin….
Book more trivia shows – Website Advertising – Spend time and money making it good
Firstly, you need to make sure the site you produce is appealing and professional. Using a basic tool online will only produce and amateurish site that will make people thing that’s your style. If you are prepared to spend money investing in equipment and bits and bobs of machinery to make your trivia hosting more appealing and varied then make sure some of this budget is set aside for the website as only with time to think about it and money to invest in building and hosting it will have the adverse effect. People often think websites are expensive but for something like your trivia site, which is not going to change very often, and has the main purpose of simply giving information then the basic fact is that it can be cheap…..Shop around as the industry is quite competitive nowadays so make sure you can get the best price!
In turn the professional site will improve bookings as the venue owners and clients will take you much more seriously if you have a nice modern site than if you have something a 4 year old has scraped together!
Book more trivia shows – Website Advertising – Get it out there! – Use Videos
….and that being said do not just stick to basic text. In this day and age people surfing the web look at a page for an average of way under a minute so you need something to catch their attention. Having a good video on your site showing you in action or indeed having testimonials from your customers will serve to impress and allow you to raise business and get more shows booked! If you put videos on your site, there are certain guidelines to follow, which we recommend in our blog post Making a video to promote yourself.
Book more trivia shows – Website Advertising – Get it out there! – Samples
Also remember its not always about the glitz and glamour you are providing but also the trivia questions you are putting out there. Don’t fall into the trap of ignoring this and get a good sample, perhaps your best questions with a nice range of subjects, up on the site. I tend to include a sample set of all my main services….fun trivia, music trivia, fun fortunes, more serious events…so people can really see what they are getting. Again though, the only way samples will ensure you get more bookings is if you put in the effort needed to make it happen!
Book more trivia shows – Website Advertising – Get it out there! – Customer Feedback/Guestbook
Rather than rely on your own word….get some testimonials on your site. Even have a feedback form where users can submit straight to the site and get your old customers telling your new ones why they should book you….hence you are getting others to advertise for you. A bar owner is much more likely to use you if they can see that you have had success with other bars. It is simple to get testimonials, generally all we have to do as ask the client for one.
Book more trivia shows – Website Advertising – Get it out there! – Getting it noticed
What you also need to ensure happens is that your website makes it onto search engines. This doesn’t happen overnight and you need to take time and careful effort preparing it and ensuring that it comes up high on Google. This may be worth splashing a little cash as well. What’s the point in having an expensive, fun and useful website if no one sees it? If you are interviewing potential web designers for your site ask them this very critical question: Do you also provide SEO services? SEO stands for Search Engine Optimization. Sometimes only a small bit of work to target specific keywords for your local area is all it takes to get good rankings for your company. For example, if you live in Houston Texas, then do a web search for ‘Houston Texas Game Shows’ (or whatever other words define your company). What are the results? Anything meaningful? If not, congratulations! The market is wide open for the taking! However, if you see other game show companies in your city/state then have your web developer analyze their site to see what makes it rank high. This gives your developer a point of reference to start his work. Talk to companies, use forums and look at online resources to find out how to do this easily as to book more shows what you are aiming for is when a customer types in “Trivia host (in your city)”. You need to come up on the first page.
Book more trivia shows – Website Advertising – Get it out there!
Finally…get your current customers told. Get the website domain bought (.com addresses are very cheap) and get it on business cards, projector screens, answer sheets…..the more eyes on your site the better and like I said above, what’s the point in having a site if you aren’t going to really plug it.
Make sure you have a dedicated site for your game show services, and a different dedicated site for your DJ services. Why? A bar owner might see you do weddings and conclude you are too expensive for him. A bride might see you do bar trivia, and might conclude you won’t be serious enough about her event. It is OK to cross link each site to each other from a menu bar, but the content should be unique for each site. For example, on your DJ site you might say “We also offer trivia services for any type of party.” Then have a link to your game show site. Then, on your game show site say “We also offer music for dances to provide a well-rounded fun evening of trivia and dance music.” Then have a clickable link that brings the reader to your DJ site.
Have matching websites. So, if your DJ site is XYZDJservices.com, then also secure the domain XYZgameshowservices.com. Having matching websites like this on your literature bespeaks of true professionalism, and for less than $1,000 per site (for web development and basic SEO services) you will be ready to roll!
If you need help finding good URL to secure, finding suitable web developers, etc, just ask us! We are semi-experts in this field and can give you some excellent assistance.
I hope this has been some help to you. I know the wide world of the web can be a very very frustrating and tricky place to get to grips with and making a good site is not quick nor is it easy but hopefully the steps above will help you start to put together something that will get your online presence improved and also aid in ensuring that you get more bookings.
I hope you have found this page useful and as I keep mentioning if any of you have suggestions or requests on topics then just let us know.
Until next time (where we will be focusing further on how to get more bookings)…happy trivia hosting!
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